Perhaps you own a company that specializes in heating, ventilation and air conditioning. You want to increase your visibility online. If so, it helps if you have a website where potential customers can see your address, phone number, and portfolio of past projects that you’ve done.
To be visible, some have invested in search engine optimization and pay-per-click ads. However, you might not be paying attention to your website’s design, template, and color. Your conversion rates will increase significantly if you use the right fonts, colors, and palettes. Visitors will find it easy to complete the forms so they can be called back.
This is why you should look for a company that offers templates specifically tailored to HVAC contractors. You need to select on-site HVAC web designers who will get to know your company and ensure that things are done right the first time. You may find these helpful tips useful if this is your first website.
A successful HVAC website is a must-have for contractors
1. Get it mobile-friendly
Today’s customers want convenience in their search for services via their mobile phones. Being visible online is one way they can reach you. Find companies who can help you develop mobile-friendly designs for HVAC contractors. You’ll have a huge potential when introducing your residential and commercial HVAC services to mobile users.
You can find out more ways to make your design mobile-friendly. It is important that the navigation buttons are easy to find and that text sizes are large. More importantly, don’t forget the call-to-action button at the top page so you won’t miss out on valuable leads. This link will explain more about responsive vs mobile-friendly designs.
2. Use informative and valuable content
Clients need to be introduced to your company and shown what you have to offer. You can make it easy for them to find the most recent information, as well as up-to date posts. Write a variety of blogs, testimonials, and frequently asked questions on your website to assist customers in finding your business when they require cooling or heating services.
While it might not matter much in the ranking process, freshness will be an important factor. You can’t just start a handful of blogs and call it a day. It is important to keep your content updated and consistent.
3. Establish Visual Hierarchies
This principle explains why elements should be arranged in order of importance. The elements like menu icons are strategically placed to influence the visitors’ perspective, and they can be guided into doing the right actions.
They include the size since it’s the larger elements that many users notice first. It is possible to have attractive or muted colors, which build on each other. A good design firm will be able to create a visual hierarchy that is easy to understand, convince, and excite users. If you pair this with a contact form or a call-to-action, you’ll definitely have a winning combination that will produce excellent results.
4. The Header should contain contact information
Your phone number and shopping cart should be placed at the top. Contractors may offer their services at odd hours and during holidays. This should be noted on the header. Others who are providing materials for HVAC work will help the visitors’ eyes towards the carts so they can check out quickly. Learn more about cart software in this url: https://en.wikipedia.org/wiki/Shopping_cart_software.
5. It’s possible for auto-fill to activate on contact forms
You wouldn’t want repeated visitors to fill up the same information over and over again. Don’t give them a reason to leave. You can opt for the auto-fill option to eliminate some of the unneeded fields. It’s best to make your visitors’ life easier and not let them fill up various information requests. The experts can make it easy.
6. Award, testimonials, and authorities
Show your potential customers how well you’ve handled the previous jobs that you have. The testimonials will let you display the quality of your service and how you could make a difference in your customers’ lives. Attach badges, awards, and certifications you’ve earned previously to establish trust.
Entrepreneurship Life’s first article was Website Template Design Services For Local Heating and Cooling Contractors.