The age of consumerism signals greater opportunities for businesses to grow and develop. But as the number of businesses grows, so does the competition among them.
In addition to creating increasingly competitive products and services, businesses are focusing on meeting customer expectations and providing excellent customer service. They are adopting a customer centric approach, in which they try to understand customer perceptions and expectations.
In this sense, it’s integral that you bring your business’ communications up to scratch. B2C communications is often the most overlooked but important aspect of brand perception. Without a solid customer service procedure, your business will be left behind the ocean of other competitors who keep customers at the core of their operations. This is why setting up effective aftersales SOPs are crucial to modern business success.
Voice over Internet Protocol (VoIP) plays an important role in helping businesses maintain customer centricity. Read ahead to learn what VoIP and customer centricity mean, and why VoIP is essential in the age of customer centricity.
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Interactive Voice Response, which not only greets callers but also guides them to reach their concerned department or resolve their complaints using a series of questions.
Using IVR can streamline the customer service experience and help resolve customer complaints quickly and effectively, improving customer satisfaction and loyalty.