Interesting Ways Bricks and Mortar Businesses Survive in a Digital World

Bricks and Mortar Businesses

It’s no secret that the business world has changed. eCommerce is growing at a rapid pace, with more entrepreneurs opting to go online. This has meant that many brick-and mortar businesses have been left behind. However, just because the market is different doesn’t mean that the High Street is doomed. Many physical businesses are thriving in digital and post-pandemic environments. The key to their success has been adaptability. If you’re worried about your own bricks and mortar business, these tips will help you to secure its future in an ever-changing market.

Marketing using Location Data

Nearly everyone searches for services and products on their phone these days. To really drive foot traffic to your business’s premises, you need to make sure that everyone searching in your local area is aware of where you’re located. Here’s where location data marketing can help. You’ll be able to alert your audience to offers and events happening near them while also tailoring any adverts they see to be location-specific. After a few weeks or months of using this strategy, you’ll even be able to create reports on how many people are actually visiting your stores after seeing your adverts and alerts.

Utilizing Digital Channels & Tools

Just because your business has a physical location doesn’t mean you should completely shun the internet. Your business’s success depends on your website. Customers can reach you via email and possibly order products. If you’re not able to accommodate the shipping of products, give customers the option of paying online and collecting their items in store. You can also make it easier for customers to book appointments or bookings online.

Encourage customers to go.

Customers will typically always choose the option that’s easiest for them, so give them a reason to visit your premises. If you’re selling products both online and in-person, many people will simply ship what they want to their address. Your foot traffic may increase if there are special promotions in-store, or customers take part in surveys or participate in events.

Attract New Customers

You may need to look for new customers if you have a customer base that has moved away from your shop or changed in their lives. This doesn’t mean neglecting any repeat customers but instead widening your net to capture more people in your local area. While this might require you to invest in marketing, it is well worth the investment. Advertise in local papers, rent a stand at your local markets or get more involved on social media.

It can be challenging to maintain a physical business in an era where everyone seems to be online, but it’s by no means impossible. By embracing some of the tips above, you’ll be well on your way to surviving the digital revolution.

Entrepreneurship Life published the article Interesting Ways Bricks and Mortar Companies Survive in a Digital World.

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