Up to 850,000 podcasts are currently in production. The United States has approximately 20 million radio listeners. That number has grown to 144 millions in three years. Podcasts offer a way for you to be an authoritative voice in your field. However, personal injury attorneys need to adapt podcasting’s benefits to their particular needs.
A podcast must provide compelling reasons to start and maintain it, as you would with any other area of your content strategy. This will make it much easier for you to assess whether this option is viable.
This article will help you decide if a podcast is right for your firm.
#1. Choose a niche
The first step to establishing and documenting your podcasting strategy is to define the audience. We recommend that you define the audience for your podcast as precisely as possible. However, your intuition might suggest expanding to include a wider range of people.
… attract devoted followers in a specialized field with a small but deep audience…
You’re better off building a dedicated following of fans who value your content and are willing to sacrifice their time to listen to it.
#2. 2. Create a content strategy
You can create a content plan that addresses the issues your constituents face on the job once you understand who you’re speaking to and what matters to that audience.
As a guide, make a list with the issues and questions you believe these individuals are trying to solve. You can also take notes of the questions that clients email you or bring up in meetings if it causes you trouble. Your clients are most likely to be asking your prospects the same questions.
Next, you need to establish a schedule and frequency that you are willing to follow for the near future. Before investing your precious time and money, you should consider the following to avoid becoming a “podfade” victim:
- FormatInterviews with guests: Are I interviewed by a host or a guest? Can I cast by myself? Solo casting is not recommended as this can be a difficult skill.
- FrequencyHow many hours can you dedicate to making an episode each month? If you are busy, it is possible to do this every week or even monthly.
- ArchitectureYou must establish a time limit for each episode. You should be honest about who you are trying to attract and the time they can commit to listening to your podcast.
#4. 4. Prepare your technology
You’ll have to make small investments in equipment and, perhaps, software to create your podcast as professionally as possible, based on how you’ve defined its formatting (above). Remember that this podcast represents you and your company’s brand. You should take great care with it.
- Microphone: Although there are “free” methods for entering audio into editing tools, we strongly advise podcasters to invest in a quality microphone.
- Audio Interfacing: Once more, depending on the formatting choices you made earlier, you’ll probably be conducting interviews with guests or conversing with a co-host. You should invest in a high-quality web conferencing application like Zoom, that supports audio compression, after-session recording, and remote guests.
- Apply for Editing: If you’re using a Mac, the Garage Band program preinstalled on your computer has plenty of editing power to create and release your podcast. For those who don’t use Apple, there are also other cheap or free options available, like Audacity.
#5. Podcasts are worth the money
Your podcast is a brand asset that should be treated just as other assets your company presents to the public. Don’t forget the following branding fundamentals in your haste to launch your podcast so you can position and market it effectively:
- Selecting a nameIt is important to think up a memorable title.
- Your podcast’s domain: It is a great way to increase its visibility. Obtaining and eventually promoting a web domain that advertises your show by name, such as “The Trade Secrets Show Dot Com” or something similar, is one method to achieve this.
Congratulations! You’ve had a podcast published! You’ve published a podcast! Now, it is time to promote the podcast. For your audience to reach you, quality advertising is essential.
If you’re unsure how to begin this journey, don’t worry; visit this site for the best lawyer podcast production, planning, and promotion.
How to start a Legal Podcast first appeared on Enterprise Podcast network – EPN.