Google My Business (GMB), while a useful Google tool, can sometimes be confusing. Google is constantly updating features, and it’s hard to know what you should do next or if you even need Google My Business at all. Google My Business has many advantages that will make learning about the latest changes worthwhile. You know the importance of reviews if your company has a Google My Business Listing.
It can be difficult to manage Google My Business reviews. These tips can help you get the most from your Google My Business resources and maintain your online reputation.
Tip 1: React to Reviews
It is important to respond to any reviews, positive or not. Customers can leave feedback about your company by creating a GMB account. When people search for you business online, these reviews are displayed.
Potential customers will be encouraged to give positive feedback if they have had an excellent experience with your company.
Negative reviews can be an opportunity to turn a customer’s experience around. Responding to negative reviews will show your potential customers you value their customers.
Make sure to respond professionally when you review. Do not try to get in a fight or argue with the reviewer. You should thank them for any positive feedback or criticisms and tell them that you’re working to make their experience better.
Tip 2: Show reviews on your website
You should post your GMB ratings on your website if you have one. Potential customers will see that people have reviewed you and can be trusted with your business.
Google gives you a badge to use on your website for showing your reviews. This badge shows the average rating for your company and how many reviews you have. It is an excellent way to demonstrate potential customers your company is trustworthy and have satisfied customers.
Go to your GMB listing and click on the “More” menu to get the badge. From there, select “Embed badge.” You will then be able to copy the code for the badge and paste it into your website.
Tip #3: Inspire customers to leave reviews
You can get more customer reviews by asking them to write them. This can be done by asking customers in person or sending them follow-up email after each purchase.
You should be very specific in asking for a review. You should, for example, give the link to your GMB listing. Also tell them what review you want. You will find it more easy for them to write reviews, which will also make them more likely to do so.
Tip 4 – Use Google Posts
Google Posts is a wonderful way to share more information with potential customers. They’re short text-only posts which appear in the Knowledge Panel.
Google Posts allows you to post special offers and announce upcoming events. Or simply to introduce your company to new customers.
Google Posts can be created from your GMB account. Go to the “Posts” tab and click on the “Create post” button. Enter the text and an image, or video for your post.
Tip 5 Use Google My Business To Improve Your SEO
Google My Business is a great tool to improve SEO. Your chances of being ranked high in search results are higher if you have more details.
Your business address, phone number, and name should all be correct and current. Include a description and any images or videos.
Tip 6 Manage your Listing Regularly
Your GMB listing is like any other business resource – it needs to be managed regularly. You must keep your data current, and you should respond promptly to all reviews.
Your listing will be outdated if it is not maintained regularly. This will affect your search engine ranking. If your listing is incorrect or incomplete, your potential customers may not be able to trust you.
Tip 7 Monitor your competitors
Keep an eye out for your competition in all aspects of online marketing. Check out their GMB listings to find out what they’re doing to draw customers. Look at what they’re using to attract customers and see if you can copy them.
By being proactive and monitoring the competition, your company will stay one step ahead. This will help you attract more customers.
Tip 8: Hiring an expert
You might consider hiring an expert if you have difficulty managing your GMB listing and improving your SEO. Numerous companies provide GMB management services and SEO services.
Experts can assist you in creating a search engine optimized listing that will help your company attract more customers. You can have them monitor the competition and help you stay on top of it.
It is a significant investment to hire an expert, however it could be worthwhile if your efforts are unsuccessful.
Tip 9 – Use Google AdWords
Google AdWords could be an excellent way for your business to reach more people. AdWords allows you to create ads which will be displayed on search results pages as well as other sites.
Google AdWords is a powerful way to get attention for your company and drive traffic to your site. If you don’t know AdWords well, it might be worth hiring an expert to assist you.
Tip 10 – Get listed in local directories
There are many online directories that list local businesses. These directories will help you get more clients.
Yelp, Citysearch and Google Places are the most popular directories. To reach as many potential customers as possible, ensure that you’re listed in as many directories and websites as you can.
Google My Business can be a useful tool for businesses who want to increase their online visibility. These tips will help you optimize your listing and bring more customers to the business. You will see the results if you monitor your competition and keep up with them.
Entrepreneurship Life’s first article was How to Manage Google My Business Reviews