Entrepreneur Julie Stevens, Founder & CEO of BeTini Spirits, the award-winning, ready-to-drink premium cocktail brand shaking up the spirits world, joins Enterprise Radio.
Hear to host Eric Dye & guest Julie Stevens discuss the following:
- Why did you create BeTini Spirits in the first place?
- We would love to hear about BeTini’s six winning flavors.
- Could you please share the story of your journey to entrepreneurship and the path that led you into the spirit industry?
- BeTini, a women-owned business that is run by women, has made waves in spirit world. Is it a challenge to lead in an traditionally male-dominated market?
- BeTini Minis has just been launched. Please tell us more about your new line of on the go products.
- What’s your biggest piece of advice for female entrepreneurs and aspiring startups wanting to launch products?
Entrepreneur Julie StevensBeTini Spirits’ founder and product designer is Julie. The award-winning ready-to drink cocktails are premium-crafted. BeTini, founded in 2015 by Julie, was born out of the desire to make a luxurious and delicious low-calorie cocktail. Julie’s passion for design and unique vision led her to develop a range of beautiful cocktails that were as delicious as they look. “A cocktail that you can be proud to serve and happy to receive.”
Julie’s education in graphic design, business and fashion design has informed a portfolio that is a collection of beautiful, high-end, functional designs. Julie was driven by her creativity and created the beautiful, round bottles that BeTini Spirits uses. The elegant, glass-frosted bottles are a luxurious way to enjoy a high quality drink without spending a lot. BeTini’s unique bottle cap contour is made to double as a wine opener and martini glass.
Julie spent months taste-testing and perfecting BeTini’s beloved, naturally sweetened, plant-based, gluten-free, cocktail flavors and successfully launched the brand in the U.S. market to deliver a premium-cocktail experience for drink lovers to enjoy at anytime, anywhere. Named after the iconic Martini cocktail, it is inspired by the inspirational messages of BeTini to lift spirits.
BeTini has been a women-owned and operated company since its inception. BeTini can be found in over 1,300 retail stores across seven states and is quickly becoming a household name in the ready to drink category. In August 2021, Julie designed and introduced, a second line, BeTini Mini’s, packs of four recyclable 200ml bottles created to be an on-the-go option for cocktail lovers. The BeTini Mini’s bottle also doubles, as a sleek stemless champagne flute.
Julie lives and works in California. As art can only be understood as making people feel something, one of Julie’s design goals is to invoke emotion. She has a growing design portfolio that includes sophisticated stemless martini glasses and interior design for her home. Julie has garnered huge success and attention for BeTini, winning numerous awards for its exceptional six flavors; Appletini, Lemon Drop, Margarita, Pink Cranberry, Mojito & Tropical Sunset, as well as for the concept and design of her distinctive bottle from the SIP Awards, MicroLiquor Spirit Awards, Wine & Spirits Wholesalers of America and more.
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