We can only think about the most influential CEOs of modern times. What made them unique? Steve Jobs was the first to command a room. He not only sold Apple products, but also gave you a new vision of the future. Robert Iger was the second to take Disney beyond its original Disney brand into a new age, expanding and creating exciting ways of crafting stories. Finally, Mark Zuckerberg brought people the world over closer together through a form of connection that hadn’t existed before.
Although these CEOs had their own paths to success, they all share one thing: They are remembered. Their image is well-crafted and places them in the collective consciousness, no matter how controversial or inspiring they may be. Tim Cook is continuing the Apple legacy, but it’s impossible to forget the awe that Jobs inspired. And Bob Chapek may be finding ways to incorporate the intellectual property that Disney acquired during Iger’s era. We still remember Iger, the Disney CEO who brought Disney new heights.
These CEOs cultivated and developed their images, creating a persona the public wouldn’t soon forget. What can a CEO do to make their legacy as memorable? Your image is the first thing that matters. These are just a few of the ways that an image-conscious CEO can leave a lasting legacy.
Monroe’s Motivated Sequence, which had been used for centuries by some of history’s greatest orators. He took the path of his predecessors and expanded it to make it his own.
A CEO who is serious about their image must master public speaking. A CEO who can’t convince and inspire an audience will lose out on great opportunities and fail to be remembered. By following a proven formula, you can confidently command any room, whether full of potential investors you need on board, your employees who need motivation, or your future customers who need to understand why they need what you’re selling.
Their brand. The memorable CEO builds relationships with the audience to establish themselves as professionals within their field.
It is worth investing in a marketing assistant.
You can rely on them to help develop your brand. Remember, your personal brand and company are two separate entities, so it’s helpful to work with a personal marketing assistant rather than rely on your company’s marketing team to craft your brand.
Pay attention to the opinions of your coworkers. Meet with all levels of your team, managers included.
You should listen to your employees and learn from them what you can do to make the company more successful. It’s impossible to predict where the next great idea might come from. Meeting with your employees one-by-one shows you care about your team’s work experience, but it also gives you insight into your industry’s problems. Considering that those team members see those issues in their day-to-day job, they may have solutions you wouldn’t think of on your own.