Your email marketing is the core of any entrepreneur’s business. Sixty-four per centMany small businesses use email marketing for reaching customers. Because email marketing has the potential to transform a small business into an industry leader, this percentage is expected to grow each year. It’s important to make the most of those emails. Whether you’re a branding coach that helps newly service-based women or you’re like me – an expert content freelancer helping others learn to make a business online –at the end of your email marketing efforts, you’ll hopefully come away with lessons for improvement. These lessons were learned from three million email campaigns.
Why is email important?
You can find them here 36% of small businesses worldwide that aren’t using email marketing tactics to grow their business. This is what you get with 59% of Millennials, 67% Generation ZPeople of all ages check their email on mobile devices, which means that they are reading and using the emails to inform themselves. The first step in your email marketing plan is to send a welcoming email. Next, you need to create a targeted funnel. My lessons in nurture strategies you can use to improve your email marketing.
1. It Doesn’t Matter When You Send Your Emails
You can’t send too many emails, and you will lose the opportunity to create brand ambassadors. Send too few emails and your brand won’t exist in the eyes of your subscribers. What I learned from sending my emails every week at 11 am or doing A/B testing on whether to send it at 10 or 11 am., is that it doesn’t matter when you send your emails. You should have stable open and click-through rates at all times of the week.
If you’ve spent the time delivering valuable emails, When doesn’t matter. I take several weeks off over the winter and summer holidays. This hasn’t hurt my open rates when I email them four weeks later. Why? Because I provide value. The free 15 page Business Plan template I provided this year was available to all subscribers. After a 4-week hiatus I saw a 33% Open Rate and a 4.4% click-through rate from 24,000 subscribers. Treat your subscribers with respect and you will have them eagerly awaiting the next newsletter.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
2. There is No Need For “Bro” Marketing Tactics
There could be a “bro” hiding in your business, and you wouldn’t even realize it! Bro marketing refers to manipulative and over-the top marketing strategies. It’s the pop-ups everywhere on your website, the every hour email you send, the hyped-up scarcity tactics you use all the time, and more. Many entrepreneurs had a bro hiding and didn’t realize how toxic this strategy is for them and their business. Hear me, No More Bros
Fortunately, I did not use “bro marketing” tactics or any email templates you see online that screamed dude marketing. I decided to use the Human Approach, instead of having everyone push this on me in my Facebook group. I shared snippets of my life in my email (for example, this past summer there was a wasp that got stuck in between my 1940’s window panes – twice! It was quite scary. SitchI provided them with action suggestions that they could apply that day to help their freelance businesses grow. My subscribers also replied in simple language, and I promoted my products with tactfulness. My six-figure venture was built using The Human Approach.
3. Only one newsletter can change everything
Unexpected business lessons I learned were about how email can change everything. There are only a handful of lesson-generated email that I remember. First, I received an instant $1k email. I used the AIDA (attention-interest-desire-action) principle without realizing it, and within hours I earned $1k. You can cultivate loyal fans who are willing to wait patiently for you emails.
My second email that changed my business was the one in which I openly shared my personal stress and health story with my subscribers. Although any marketer will tell you to not get personal with your subscribers, that email received hundreds of responses. My subscribers began to feel closer when I let my guard down, and took it all in.
My last email changed how I view business. It was a promotion that wasn’t part of my regular promotional campaigns. I realized that having too many offers can lead to lower conversion rates. This email was a disaster. My subscribers did not accept my out-of-season deal, but waited patiently for my annual deal. Send your newsletter to your subscribers and ask them to keep waiting for the amazing offers. In your entrepreneurial journey, you may find that your emails aren’t connecting or that one line you mentioned in your Instagram Reel generated a hundred new followers. You can learn from these small successes and failures to help you make better decisions in the future.
4. True subscribers only want you
My subscribers wanted only the most recent tips and resources that would help them find long-term clients. I also thought they didn’t care about my twins or what I do behind the scenes of my business. But I was mistaken! Sharing little bits of my life with my subscribers made them feel like real people, and they were no longer just random names on my email list. Many business emails that I get lack this human touch. You can tap into the emotions and feelings of your subscribers to be more effective at telling stories. Don’t hide, just share your experiences and watch your conversions improve.
As an entrepreneur, it’s a standard practice to cultivate a strong email readership with raving fans. Traditional marketing tactics aren’t doing it anymore. Don’t waste your time on print media, or trying to serve en masse instead of your core avatar. Focus on the things that will have the greatest impact on your company’s bottom line. Email marketing is the one and only thing that will bring in significant ROI for your business. Luckily, B2B marketers account for 59%It is well-known that email is an effective source of revenue. So what are you waiting to do? You can create an email marketing campaign with intense value, storytelling and great content that will keep your subscribers coming back for more.
The post 4 Lessons I’ve Learned From Sending 3 Million Emails first appeared on Addicted 2 Success.