If you’ve never closed a six or seven-figure deal before, take a moment and imagine what it would feel like. Is there anything that would go through your mind? Who would be the first person you’d tell? Which holiday would you choose to celebrate with? How would that feel?
Let’s continue with the vision. What did it take to get that deal closed?
Are you looking for a long and detailed sales page that is well designed?
Are you looking for a video sales or a set of videos that sell?
To showcase your value, there are tons of lead magnets and content that is free.
How surprised would you be to find out that you don’t need any of it?
Many misconceptions surround what it takes to make a deal worth six- or seven-figures.
While these tactics will help you build your personal brand online and grow your email list, these aren’t the things that will close six and seven-figure deals. These types of deals can be closed by connecting with people and adding value.
The key to success is connecting with the right people. You will be even more successful if you can connect with the right people. Markets are changing rapidly and in order to attract the right clients, it’s important that you’re communicating in a way that draws them in. Strategies and tactic are fast becoming outdated. The same strategies and tactics that worked two years ago may not work now. However, genuine connections are the only thing that will work no matter how the market changes.
If you put the importance of building a relationship first and communicate with your prospects in a value-focused way, they will sense how much you care. It allows your prospect to relax, so that they are open to hearing what you have to offer. It is the perfect way to prepare your prospect for two-sentence messaging.
“We are wired for connection. But the key is that, in any given moment of it, it has to be real.” – Brené Brown
Focus on the prospect/lead when you start a conversation. Start the conversation with a short introduction about yourself. It could be an article, blog post or a recent accomplishment that the person you are interested in engaging with celebrates. This shows your prospect that you’re genuinely interested in who they are, that you’re paying attention to what’s going on in their world, and that you’re open to a more intimate conversation instead of staying surface level with it.
For example, let’s say you wanted to make a deal with Cindy, a luxury cosmetics brand owner. Cindy was featured just in Allure, being praised for the work she’s doing for women’s mental health as an extension of her cosmetics company. The conversation could look like this:
“Hi, Cindy. Hannah is my name. Your feature was very interesting to me. Allure last week, and I wanted to thank you for the work you’re doing. I lost someone close to me due to mental health issues, and work like yours could have saved their life.”
It is important to only speak truthfully. You will be remembered if you can find something you can comment on and make a connection. These are the things that make a difference in the conversations.
The other person will likely follow your lead if you begin by opening up to vulnerability and intimacy.
Now you’re ready for sentence two!
Now that you’re engaged in a conversation where the other person is open and receptive to you, reward their trust by giving. There is a tendency to immediately sell. Listen to their stories and not ask for a sale. Once you find where they’re experiencing problems, offer value—specific value to their situation.
When you can identify their problems and stuck points, you’ve grabbed their attention. Psychologically, this will make your prospect aware that you care about them and can understand the complexity of their situation. You can then help them resolve it.
It gives you the opportunity to deliver so much value that prospects will feel connected to you, and want to work with your company regardless of what price you are charging. These clients are more likely to ask you for help if your marketing is right.
At this point, you have the opportunity to position your offer in a way that’s high value, high-end, and of course, highly transformational. That’s what six and seven-figure clients pay for.
The post 2 Sentences That’ll Help You Close 6 and 7-Figure Deals first appeared on Addicted 2 Success.
The post 2 Sentences That’ll Help You Close 6 and 7-Figure Deals appeared first on Addicted 2 Success.